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WestJet (of Canada) did one of the best Feel Goods of all time. Passengers getting on board in Toronto had to scan their boarding passes and talk to Santa through a screen, telling him what they wanted for Christmas. While the plane was in the air, WestJet employees scampered around, purchasing the Christmas wishes, unbeknownst to the passengers. What happens next is worth watching.
Result? Everyone feels good. And I bet if you end up flying in Canada, you'll go with WestJet.
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Noelle Boc
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