July 01, 2014

Baobab Fruit › feeling good ›

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Beware Of The Attack of Tiny Baobab Fruits!

Be Afraid...Be Very Afraid.  Small amounts of Baobab Fruit are coming.  Run for the Hills...

Perhaps we should explain.  You see, an army of tiny Baobab Fruits is not coming to attack, but there will be a blitz of media touting the health benefits of supplements and foods which contain just a tiny amount of Baobab.

You Need To Eat Baobab Fruit, To Get Health Benefits From The Baobab Fruit

We have talked a great deal about the health benefits of the Baobab Fruit.  We are big believers in Organic Baobab Fruit powder and that is why we made our 100% Organic Limitless Baobab Fruit Powder.  The Baobab Fruit is just bursting with antioxidants, fiber, vitamins and nutrients...the thing, is you need to eat Baobab to see the benefits.

I know, that last line sounds very obvious.  Of course you need to eat Baobab to feel any of the health benefits of the Baobab fruit.  The trick is, as Baobab grows in popularity, more and more products are coming to the market that "contain the Baobab Fruit".  When you glance at the label, you find that the Superfood product may only have 500mg of Baobab Fruit.  

The Baobab Fruit is packed with nutrients, but eating 1/2 gram of even a superfruit is not going to do much.  That is not really eating Baobab fruit, that is eating a bunch of cheaper fruits with a dusting of Baobab fruit on top.  Which brings us back to our point - you really do need to eat a real amount of Baobab fruit to feel the health benefits Baobab can provide.

It's Called Fairy Dusting and There is Nothing GOOD About It

The practice of taking a popular and expensive ingredient with good science behind it and then sprinkling it into a food, beverage or supplement, so you claim the benefits of the ingredient, is called Fairy Dusting.  More and more research is coming out to show the health benefits of the Baobab Fruit, but the Baobab Fruit is still an expensive ingredient to work with.  These two elements create the perfect conditions for companies to start Fairy Dusting with Baobab Powder.

 We are starting to see fruit cubes, cereals, protein bars, shake mixes and drinks that all "contain Baobab Powder".  Look closely at the label and often the Baobab powder is just a very small amount of the formula.

How Much Baobab Powder Do You Need?

There is no exact dosage for Baobab Powder, just as there is no dosage for eating blueberries.  You should think of Baobab as you would other fruits.  Do you ever eat 1/2 gram of blueberries and expect to feel the antioxidants in that serving?  Of course not.

We formulated the Limitless Baobab Powder in large 360 gram containers, with a 12 gram serving.  You could take more or less Baobab, but at 6-12 grams, you are getting enough Baobab Fruit to start to feel the health benefits of the fruit.  Yes, it is expensive for us to make a 100% Organic and Pure Baobab Fruit Powder, but if you want to get the health benefits of Baobab Powder, you need to eat a real amount of Baobab powder.

Enjoy Your Baobab Powder and Beware of Fairy Dusting

Speaking completely subjectively, we would love for you to try our Limitless Baobab Powder.  You get a hefty 12 grams of 100% Organic Baobab Powder, with no additional ingredients.  In addition, we Do Good by providing 8 meals for people in need with each bottle of Limitless Baobab sold.

Still, even if you don't want to use our Limitless Baobab, please do your research when looking at other Baobab products.  Read the label carefully and check to make sure you are getting at least 5 grams of Organic Baobab Powder per serving.  Fairies might be nice in a Disney movie, but Fairy Dusting has no place in the health and wellness industry.

Dan Nessel
Dan Nessel